Similar to Kanye West - whose album 808s & Heartbreak practically laid the blueprint for the first five years of Drake’s career - Drake has proved astoundingly inconsistent when it comes to the visual format. His track record with music videos, however, has not been as solid. As one of the most vital and impactful pop stars of the last decade, Drake has established himself as a trendsetter and a canny trend-chaser across pop, rap, and R&B: Even at his most vampiric, he’s succeeded at elevating the sounds of the underground to the mainstream, and even at his most uncool, he’s proven himself as an arbiter of what’s hot to the general masses.
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